Work experience

PRR Senior Account Manager – 2019 to present

Washington State Department of Natural Resources Social Media and Video Manager – 2018 to 2019

  • Implemented a social media strategy that increased Facebook engagement numbers during wildfire season by 260 percent year over year;
  • Expanded Facebook following with growth trend of 40 percent;
  • Led communication team on social-focused video production;
  • Monitored Instagram strategy for launch of @WashDNR channel;
  • Developed Messenger marketing plan;
  • Engaged in Instagram geotags to populate and engage new #DiscoverDNR hashtag;
  • Managed emergency information and light-hearted content on 3 Twitter accounts;
  • Tracked content calendar to keep team on deadline for storytelling projects;
  • Converted studies and research into digestible summaries for general public;
  • Collaborated with department leaders, external partners to amplify agency mission;
  • Established success metrics among stakeholders and tracking monthly stat reports;
  • Analyzed data and using influence marketing to reach new audiences;
  • Taught workshops on best digital practices and trends to keep communication team current;
  • Optimized budget for paid social advertising;
  • Engaged with social media audience in comments to further fuel meaningful conversation.

 

KIRO 7 News Digital Producer – 2014 to 2018

 

GeekGirlCon Volunteer Digital Producer – 2016 – 2017

 

WMC Action News 5 Digital Producer, Memphis – 2012 to 2014

See full work experience list on LinkedIn

Skills

Breaking news comprehension: Able to prepare reports based on initial information; can quickly vet social videos for breaking stories on social platforms and push alerts

Communication efficiency for environmental topics: Understands how to best craft messaging around conservation, climate change, natural resources, recreation, etc., to effectively reach audiences

Digital media strategy: Uses a critical approach to maturing digital media content through analytical decision making; considers content atomization, page engagement, SEO when writing articles

Interviewing expertise: Effectively writes and asks questions when interviewing people for video projects, blog posts, and more.

Project management: Ability to conceptualize project ideas from multiple teams and deliver final product on deadline and with desired results

Social video production: Takes best practices for video production and applies it to how audiences consume content on phone screens

Understanding of creative, publishing tools and CMS platforms: Adobe Photoshop CC, Adobe Premiere Pro, Adobe Omniture, Avid Technology, Canva, Chartbeat, ComScore, DSLR cameras, Essential News Production System, GoPro, Final Cut Pro, Lakana, HTML/CSS capable, Microsoft Office Excel and Access (Certified MCAS), RICOH THETA 360-degree video camera, Tableau Desktop and Public, Trello, Urban Airship, wordpress.org, wordpress.com, Wordsmith; adept with all Google applications such as Analytics, Drive, and Fusion Tables

Understanding of social media tools: AgoraPulse, Banjo discovery tool, Buffer, CrowdFire, CrowdTangle, Facebook Insights, Facebook publishing tools such as Facebook Live (via API) and Instant Articles, Hootsuite, GeoFeedia, Instagram management, Issuu, Prezi, Signal, SimplyMeasured, Shareablee, Share Rocket, Slideshare, Snapchat production, Soundcloud, Storify, Sprout Social, Tumblr, Tweetdeck, Twitter advanced searching, TwXplorer, and YouTube dashboard

Education

University of Memphis
BA in Communication, Fine Arts with honors ’12, Magna Cum Laude

Community involvement

The Mountaineers — Member
December 2017 to present

Literacy Mid-South — Volunteer, adult tutor
Nov. 2012 — May 2014

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