Photo: Commissioner of Public Lands Hilary Franz stands with some of the women who work on the front lines of wildfire.
Our communications team wanted to highlight the women who are literally blazing new trails for future generations. We planned in advance to roll this piece out for Women’s History Month and International Women’s Day. I produced the video and blog post.
The video and blog post resonated within the agency and with thousands of people across Washington state.
Additionally, Facebook headquarters highlighted the story in one of its presentations. They reported that our storytelling is the authentic content they want more pages to post.