Work experience

Washington State Department of Natural Resources Social Media and Video Manager – 2018 to present

  • Champions social media video strategy that’s averaged a 110% percent growth rate in engagement month over month since May
  • Leads communication team on documentary-style video production from planning phase to social video distribution
  • Manages content calendar to keep team on deadline
  • Conducts interviews with people from agency, partners, and community
  • Joins team and independently goes out into field for content gathering
  • Edits video and writes scripts
  • Spearheads timely Facebook Live panels
  • Aligns social content with other department managers’ goals to achieve

    communication team mission

  • Creates effective messaging for science, environment, and recreation
  • Produces social media infographics and blog posts
  • Works as Public Information Officer during wildfire emergencies
  • Engages with social media audience for feedback and story ideas

KIRO 7 News Digital Producer – 2014 to 2018

  • Managed breaking news and enterprise content that thrived across diverse digital platforms (app, site, social, OTT)
  • Coached reporters on how to tell their broadcast story on digital spaces
  • Pitched and conceptualized stories in editorial meetings
  • Wrote and edited engaging, exclusive content on a daily basis for website
  • Developed social media and coverage plans around special events
  • Effectively built following, engagement on social accounts with quality native

    content including videos and Facebook Live

  • Filed PDRs/FOIAs and made follow-up calls for reports

GeekGirlCon Volunteer Digital Producer – 2016 – 2017

WMC Action News 5 Digital Producer, Memphis – 2012 to 2014

See full work experience list on LinkedIn

Skills

Breaking news comprehension: Able to prepare reports based on initial information; can quickly vet social videos for breaking stories on social platforms and push alerts

Communication efficiency for environmental topics: Understands how to best craft messaging around conservation, climate change, natural resources, recreation, etc., to effectively reach audiences

Digital media strategy: Uses a critical approach to maturing digital media content through analytical decision making; considers content atomization, page engagement, SEO when writing articles

Interviewing expertise: Effectively writes and asks questions when interviewing people for video projects, blog posts, and more.

Project management: Ability to conceptualize project ideas from multiple teams and deliver final product on deadline and with desired results

Social video production: Takes best practices for video production and applies it to how audiences consume content on phone screens

Understanding of creative, publishing tools and CMS platforms: Adobe Photoshop CC, Adobe Premiere Pro, Adobe Omniture, Avid Technology, Canva, Chartbeat, ComScore, DSLR cameras, Essential News Production System, GoPro, Final Cut Pro, Lakana, HTML/CSS capable, Microsoft Office Excel and Access (Certified MCAS), RICOH THETA 360-degree video camera, Tableau Desktop and Public, Urban Airship, wordpress.org, wordpress.com, Wordsmith; adept with all Google applications such as Analytics, Drive, and Fusion Tables

Understanding of social media tools: AgoraPulse, Banjo discovery tool, Buffer, CrowdFire, CrowdTangle, Facebook Insights, Facebook publishing tools such as Facebook Live (via API) and Instant Articles, Hootsuite, GeoFeedia, Instagram management, Issuu, Prezi, Signal, SimplyMeasured, Shareablee, Share Rocket, Slideshare, Snapchat production, Soundcloud, Storify, Sprout Social, Tumblr, Tweetdeck, Twitter advanced searching, TwXplorer, and YouTube dashboard

 

Education

University of Memphis
BA in Communication, Fine Arts with honors ’12, Magna Cum Laude

Community involvement

The Mountaineers — Member
December 2017 to present

Literacy Mid-South — Volunteer, adult tutor
Nov. 2007 — May 2012

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